Ed Ruscha

Artist Bio
For more than forty years Ed Ruscha has pioneered the use of the visual word and the graphic sign in paintings that reflect a distinct—and revealing—awareness of the conceptual and graphic elements at the heart of American culture and communication.
Many years ago, Walter Hopps clarified the difference between the Pop Art of New York and that of Los Angeles. The latter said Hopps, was “the art of the highway.” And it was the quintessentially Los Angeles paintings of Ed Ruscha that provided this insight—as we see in Fisk, one of Ruscha's most important early works. With its logo, appropriated from a well-known tire company, and its title, Falling but Frozen, this painting says it all.

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